helping tech brands reach humanity

Dawn partners with mission-driven companies to define and evolve their brand. Together, we craft meaningful brand identities and creative campaigns brimming with optimism, inspiration, and charm.
Proud to work with
Headshot of Shachar Aylon

meet shachar

Founder
Creative Director
Strategist
proud dad

I've spent my career helping tech companies say what they actually mean. I work with early-stage startups and global brands, leading everything from repositioning to launch campaigns. My work has been recognized by Cannes Lions, the Webby Awards, and yes, even Ricky Martin.

At Dawn, I lead strategy and creative development for every project. I build the team around each brief, bringing in the right people at the right time. My goal is always the same: help you build a brand that feels true, inspiring, and human.

three phases to liftoff

01

find the magic

We start with strategy. Through stakeholder interviews, research, and competitive analysis, we uncover the white space your brand can own. This is where we define your positioning, and build the foundation for everything that follows.
02

define the idea

Strategy becomes an organizing idea: the creative platform that guides how your brand shows up in the world. We develop your messaging, craft the narrative, and create the creative direction that your team can rally behind.
03

bring it to life

We execute across the right channels. Whether it's a full campaign, launch materials, or key brand assets, we bring the idea into the world with creative that moves people and moves the business.
Hand holding a chocolate milkshake with whipped cream, purple sugar rim, and yellow straw in front of a bright yellow wall with colorful cartoon-style logo.
Large illuminated billboard at night in a city showing decorated Christmas trees with the text 'Made with Code' and a website link, above a pedestrian area with people walking.
Woman in green sweatshirt drinking from a white cup labeled Boring Bean with pink sky and clouds digitally flowing from the cup.
Your weekly dose of inspiration from branding, culture, and art. Lightly unhinged. Never boring.

the right team for every project

Dawn is lean by design. For every project, we build a bespoke team by partnering with trusted small studios and independent specialists. That means you get exactly the talent you need. Senior-level thinking, zero overhead, no paying for unused roles. It's a modern, flexible model that keeps the work sharp and the partnership human.

Mads Hanna

Strategy and Copy

Mads, founder of Curated Compass, specializes in brand positioning, messaging, and copywriting. She helps us find the heart of the story and bring it to life with precision and personality.

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Mads Hanna

Ike Butler

Web design and development

Ike specializes in web design that's equal parts beautiful and effective. With experience spanning UX, visual design, and frontend development, he translates strategy into beautiful digital experiences.

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Ike Butler

Chelsea & Hannah

Branded Content and Production

Chelsea & Hannah are the co-founders of Statement Of, a creative company specializing in branded content and production. They bring strategic thinking and hands-on production expertise to campaigns of any scale.

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Chelsea & Hannah

Carine Tomassian

Creative Operations

Carine brings structure to the chaos of creativity. She keeps complex projects on track, builds systems that actually work, and ensures the creative process runs smoothly from start to finish.

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Carine Tomassian
DAWN LLC
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