for the moment the company outgrows its story

Our clients are usually well into something good. A new stage, a new market, a new chapter. The work is about making sure the story reflects where they actually are. We work with the people making decisions, stay close through the whole engagement, and bring strategy and creative together instead of separating them.

Brand work for companies at Series B, pre-IPO, and beyond

this is where
we come in

the business moved.
the story stayed.

big moment coming.
old signals showing.

good work.
unclear throughline.

one company.
too many versions.

meet shachar

Founder

Creative Director

Strategist

proud dad

I didn't start in brand. I started as a photojournalist, uncovering stories about people and the worlds they move through.

That instinct carried into brand work, and over fifteen years I've been on both sides of it: in-house at Amazon Music, Lyft, Picsart, and Intel, and alongside dozens of tech companies as a creative and strategic partner.

Dawn is how I do that now. I lead the thinking, shape the creative, and pull in collaborators as needed. Every project starts with the same three question: what are we trying to say, who are we talking to, and is it worth saying?

The work has traveled far, from startups to global brands, from galleries to film festivals. I try not to overthink that part.

how we work
‍

see it clearly

You already know something's off. We help you name it. The gap between what your company has become and how the market sees it isn't always obvious from the inside. That's where we start.

say it sharply

We find the honest, human thing underneath the company. Not just what makes you different, what makes you matter. Sharp enough to rally a team. Simple enough to survive contact with the real world.

make it unmistakable

Then the work. Brand, messaging, campaigns, launches, whatever the moment calls for. Built so your team can carry it forward, not just admire it.

the right team for every project

Dawn is lean by design. For each project, we bring in the right collaborators - people we trust and have worked with before. You get senior thinking and hands-on support, without the extra layers.

Mads Hanna

Strategy and Copy

Mads, founder of Curated Compass, specializes in brand positioning, messaging, and copywriting. She helps us find the heart of the story and bring it to life with precision and personality.

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Ike Butler

Web design and development

Ike specializes in web design that's equal parts beautiful and effective. With experience spanning UX, visual design, and frontend development, he translates strategy into beautiful digital experiences.

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Chelsea & Hannah

Branded Content and Production

Chelsea & Hannah are the co-founders of Statement Of, a creative company specializing in branded content and production. They bring strategic thinking and hands-on production expertise to campaigns of any scale.

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Carine Tomassian

Creative Operations

Carine brings structure to the chaos of creativity. She keeps complex projects on track, builds systems that actually work, and ensures the creative process runs smoothly from start to finish.

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