helping tech brands reach humanity

Dawn is a small, senior-led brand partner for tech companies.
We help complex ideas feel clear, human, and worth believing in.
Proud to work with
Headshot of Shachar Aylon

meet shachar

Founder
Creative Director
Strategist
proud dad

I didn’t start in branding. I started as a photojournalist, trying to understand people and the worlds they move through. Over time, that turned into helping brands, especially in tech, say what they actually mean.

Dawn is how I work now. I lead the thinking, shape the creative, and pull in collaborators as needed. Every project is built around the same question: what’s the honest story here, and how do we tell it well?

The work has traveled far, from startups to global brands, from galleries to film festivals. I try not to overthink that part.

three phases to liftoff

01

find the magic

We start with strategy. Through stakeholder interviews, research, and competitive analysis, we uncover the white space your brand can own. This is where we define your positioning, and build the foundation for everything that follows.
02

define the idea

This is where we turn strategy into a clear organizing idea and use it to shape the story, messaging, and creative direction behind everything we make.
03

bring it to life

We execute across the right channels. Whether it's a full campaign, launch materials, or key brand assets, we bring the idea into the world with creative that moves people and moves the business.
Hand holding a chocolate milkshake with whipped cream, purple sugar rim, and yellow straw in front of a bright yellow wall with colorful cartoon-style logo.
Large illuminated billboard at night in a city showing decorated Christmas trees with the text 'Made with Code' and a website link, above a pedestrian area with people walking.
Woman in green sweatshirt drinking from a white cup labeled Boring Bean with pink sky and clouds digitally flowing from the cup.
Your weekly dose of inspiration from branding, culture, and art. Lightly unhinged. Never boring.

the right team for every project

Dawn is lean by design. For every project, we build a bespoke team by partnering with trusted small studios and independent specialists. That means you get exactly the talent you need. Senior-level thinking, no unused roles.

Mads Hanna

Strategy and Copy

Mads, founder of Curated Compass, specializes in brand positioning, messaging, and copywriting. She helps us find the heart of the story and bring it to life with precision and personality.

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Mads Hanna

Ike Butler

Web design and development

Ike specializes in web design that's equal parts beautiful and effective. With experience spanning UX, visual design, and frontend development, he translates strategy into beautiful digital experiences.

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Ike Butler

Chelsea & Hannah

Branded Content and Production

Chelsea & Hannah are the co-founders of Statement Of, a creative company specializing in branded content and production. They bring strategic thinking and hands-on production expertise to campaigns of any scale.

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Chelsea & Hannah

Carine Tomassian

Creative Operations

Carine brings structure to the chaos of creativity. She keeps complex projects on track, builds systems that actually work, and ensures the creative process runs smoothly from start to finish.

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Carine Tomassian
DAWN LLC
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