continuity after clarity

Once the strategy is clear, the work still has to keep showing up. Subscription gives teams ongoing access to senior brand direction, creative judgment, and a small execution team when needed, so the story stays consistent as the business keeps moving.

core

for senior direction close to the work

You’ll benefit from this if:

The foundation is in place, but you need a senior brand partner to keep decisions sharp across launches, campaigns, content, and internal requests.

What you get:

One focused priority at a time

Clear plan within 48 hours

Direct access to Shachar for strategy, direction, and ideation

No overages, ever

Pause when the need changes

extended

for strategy plus hands-on creative

You’ll benefit from this if:

You have a clear brand direction and need a small senior team to keep the work moving without adding another layer.

What you get:

One focused priority at a time

Faster turnaround (24-hour planning)

Design, copy, and project management support

Two month minimum

No overages, ever

Pause when the need changes

extended add-ons

motion graphics

For moments that need the idea to move. Campaign systems, launch assets, social, and brand moments.

web design

For landing pages and key site moments where the story needs to be clearer, sharper, and easier to act on.

add-on

motion graphics

Go beyond static imagery for your Brand, Social, and Performance Marketing.

$5,500/m

add-on

web design

Smart, high-conversion design for landing pages and websites, including wireframes.

$5,500/m

nice things said by nice people

“The subscription model created a natural extension of our team without the big commitment."

dave carlson

Head of Creative

“Dawn acts as an extension of our in-house creative department. We have a partner we can trust and grow with.”

Vidur Raswant

Creative Director

“Sharp approach to brand paired with a deep understanding of startups like ours."

Tim Sekiguchi

Founder

A simple monthly model that keeps MOMENTUM GOING

step 1

one focused priority at a time

We start with a clear request. Within 48 hours, you get a workback plan outlining what we’re tackling, how we’re approaching it, and what to expect.

step 2

shape it before we make it

Before jumping into execution, we align on the idea, goals, and overall message. This keeps things sharp and ensures we get to shape the outcome together.

step 3

off to the races

Once the direction is clear, we move fast. You get work that’s ready to go live, with space to refine along the way.

extended plan includes:

design

campaign assets

social

lifecycle creative

faqs

What type of deliverables do I get with my subscription?

It depends on the tier, but in general, the subscription is designed to support both thinking and execution across your day-to-day needs.

In Core, the focus is on direction. You get to work directly with Shachar to think through messaging, shape ideas, and guide big picture brand work so it stays clear and consistent.

In Extended, we add execution support. That can include paid media, content, design, and other creative work needed to bring the ideas to life.

We focus on one priority at a time, so the work moves forward with clarity and intent.

For bigger shifts like a full repositioning or a new campaign platform, we usually start with a focused project before moving into ongoing support.

Why not just hire a freelancer or full time employee?

Hiring works well when you already know what needs to be done.

Most of the teams we work with are in a different place. The company has evolved, but it’s not fully clear how that should show up across brand, messaging, and marketing. There are a lot of ideas, but not always alignment.

The subscription model simply makes it easy to stay involved as things evolve, without committing to a full-time hire before the shape of the work is fully clear.

What is a workback schedule?

It’s just a fancy way of describing a project roadmap. When there are multiple deliverables and phases to a request, it’s good to know what the milestones are, when you should expect what, and have visibility into the process overall.

Who is on the team?

Core
You work directly with Shachar. This tier is focused on creative direction and strategic guidance, not execution. Think of it as having a senior brand partner embedded with your team, helping you make the right decisions and move things forward with clarity.

Extended
Shachar plus a small, tailored team. Typically a project manager, writer, and designer, depending on the scope. Shachar stays involved throughout, leading the work and ensuring everything connects back to the core idea.

What happens once I pause or cancel?

You can cancel anytime after the two-month minimum. Just give us written notice at least 15 days before your next billing date and you won't be charged again.If you cancel within 15 days of renewal, your account renews for one more month, then the cancellation takes effect. 

Pausing is simpler: service stops immediately, and you get credit for any unused time in that month. No advance notice needed. That credit is good for four months. After that, any unused amount expires.

How many revision rounds do I get?

As many as you’d like. Every subscription plan includes unlimited revisions to ensure you’re 100% happy with what you’re getting. If the project requires more time than anticipated we send a revised workback schedule.

Isn't a subscription just like a retainer?

Sorta. Kinda. The subscription model does give you the ongoing support you would expect from a retainer. But unlike many retainer agreements, the subscription model is way more flexible - you can pause or cancel at any point.

let's start with clarity

If you're repositioning, launching, or defining your brand for the first time, we usually begin with a focused project.

Together, we get clear on the story, define the direction, and create the idea that everything else builds on.

this is the way