the stuff i do
Over the last 15 years, I’ve worked on projects of all shapes and sizes. Campaigns, brand identities, strategy. You get the picture. The common thread is the moment. A company is moving forward, and there’s something new to say or show. Figuring out what to do next is the fun part.
brand strategy
Before anything gets made, there is usually something worth getting straight. I get close to the business and the people in it, then shape a story the creative can actually do something with.
competitive framing
audience clarity
Message clarity
Customer Interviews
Positioning
Brand Strategy
brand identity
Words, visuals, and the little rules that help a company look and sound like itself. Built for real people to use in their day to day.
brand expression
messaging foundations
visual direction
identity systems
Brand Story
Tone of Voice
go-to-market campaigns
Campaigns for when something new needs to land. I lead the big idea, then bring in the people who can help it travel.
Experiential
channel rollouts
go-to-market systems
Cultural relevance
Launch strategy
Brand Activations
Campaign Platform
less ta-da, more a-ha
common agency pattern
Leisurely timelines
Pitch-first energy
One-size-fits-all teams
Approval layers
our approach
Weekly sprints with clear goals
Ongoing collaboration
Custom teams built for each project
Small, senior, hands-on
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“Dawn is genuinely invested in our success. They handle everything from our rebrand to launching a paid ad program from scratch."
steph lusby
director of product design
The work picked up shiny things along the way. Cannes Lions, the Webbys, more than 20 film festivals, and a few shoutouts from the New York Times, Barack Obama, and yes, even Ricky Martin.