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Artistic close-up headshot of a cowgirl in a red cowboy hat and a dramatic expression on her face.
Artistic collage of a cowgirl in a red cowboy hat riding a dolphin through a pink sky.
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Picsart Rebrand

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Brand Identity
Strategy & Positioning
Brand evolution
Message clarity
identity systems
Behind-the-scenes photo shoot with people filling the trunk of a black SUV with music equipment and a stuffed horse on urban street at night
Behind-the-scenes photo shoot with people filling the trunk of a black SUV with music equipment and a stuffed horse on urban street at night
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Y in Lyft

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GTM Campaigns
Strategy & Positioning
Brand evolution
Campaign Platform
Go-to-market
Four women holding yellow Zoe Bodega branded posters with 'Big Food Doesn't Want You To Read This' messaging in front of a pop-up bodega's product shelves
Four women holding yellow Zoe Bodega branded posters with 'Big Food Doesn't Want You To Read This' messaging in front of a pop-up bodega's product shelves
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Unwrap the Truth

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Brand Identity
GTM Campaigns
Campaign Platform
Experiential
Market entry
Dramatic close-up of a Mexican-American man standing in front of an American flag.
Dramatic close-up of a Mexican-American man standing in front of an American flag.
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America is an Idea

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GTM Campaigns
Brand purpose
Partnership strategy
Campaign Platform
Film
Man looking through binoculars with oversized googly eyes attached to the lenses against blue sky background
Man looking through binoculars with oversized googly eyes attached to the lenses against blue sky background
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Unboring Boring

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GTM Campaigns
Campaign Platform
Film
Social
Man in black hoodie and bandana relaxing across orange theater seats in a cinematic portrait shot
Man in black hoodie and bandana relaxing across orange theater seats in a cinematic portrait shot
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The Come Up

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GTM Campaigns
Campaign Platform
Cultural relevance
Social
Blue-sleeved hand passing a blue 3D-printed part into an aerospace glove, from Xometry's No Small Parts campaign
Blue-sleeved hand passing a blue 3D-printed part into an aerospace glove, from Xometry's No Small Parts campaign
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No Small Parts

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Strategy & Positioning
GTM Campaigns
Message clarity
Campaign Platform
Positioning
Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
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Ok Google

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GTM Campaigns
Launch strategy
Campaign Platform
Experiential
Light-up Teak brand billboard in a dark dramatic lighting featuring a colorful quadrant design with geometric flower patterns and logo
Light-up Teak brand billboard in a dark dramatic lighting featuring a colorful quadrant design with geometric flower patterns and logo
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Teak Rebrand

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Brand Identity
Strategy & Positioning
Repositioning
Message clarity
Brand refresh
ChowNow outdoor advertising campaign featuring billboard panels showcasing handmade food photography and brand messaging
ChowNow outdoor advertising campaign featuring four billboard panels showcasing handmade food photography and brand messaging
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ChowNow Rebrand

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Brand Identity
Strategy & Positioning
Positioning
Category differentiation
Brand refresh
Juliana Sullam

“Dawn's approach elevated our thinking. Highly collaborative, hands-on, and dedicated."

Juliana Sullam
Juliana Sullam
Head of brand & Marketing

how we approach every project

find the brand gap

shape a clear story

make it unmistakable

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