notes from the field

When every competitor claims the same thing, matching them feels like the safe move. It's the trap. The way out is to find one true thing you can own, say it sharply, and hold it while they copy each other.

Teak spent twelve years building the best retention engine in free-to-play games. From the outside, it still looked like a smaller version of something you'd already heard of.

The part no one notices is usually the one holding everything up. On a spacecraft, and in the story a company tells about itself.