helping tech brands reach humanity
Picsart Rebrand
Branding
Positioning
Tone of Voice
Photography
Motion
Y in Lyft
Branding
Messaging
OOH
Tone of Voice
Positioning
Unwrap the Truth
Campaign Platform
Brand Activations
Brand Strategy
Digital
America is an Idea
Campaign Platform
Digital
Film
Brand Strategy
Social
Unboring Boring
Creative Ideation
Campaign Platform
Digital
Film
OOH
The Come Up
Brand Activations
Digital
Campaign Platform
Social
Film
Lineage Rebrand
Branding
Digital
Positioning
Web Design
Messaging
Ok Google
OOH
Campaign Platform
Social
Teak Rebrand
Brand Strategy
Logo
Branding
Web Design
Channel Strategy
ChowNow Rebrand
Brand Strategy
Branding
Guidelines
Messaging
Positioning
Artistic close-up headshot of a cowgirl in a red cowboy hat and a dramatic expression on her face.
Artistic collage of a cowgirl in a red cowboy hat riding a dolphin through a pink sky.
Picsart Rebrand
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Branding
Positioning
Tone of Voice
Photography
Motion
Behind-the-scenes photo shoot with people filling the trunk of a black SUV with music equipment and a stuffed horse on urban street at night
Behind-the-scenes photo shoot with people filling the trunk of a black SUV with music equipment and a stuffed horse on urban street at night
Y in Lyft
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Branding
Messaging
OOH
Tone of Voice
Positioning
Four women holding yellow Zoe Bodega branded posters with 'Big Food Doesn't Want You To Read This' messaging in front of a pop-up bodega's product shelves
Four women holding yellow Zoe Bodega branded posters with 'Big Food Doesn't Want You To Read This' messaging in front of a pop-up bodega's product shelves
Unwrap the Truth
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“Working with Dawn felt like having a top-tier agency, minus the layers. Big ideas, sharp execution, and a real sense of partnership. They move fast, think strategically, and helped our brand cut through the noise in an impactful way.”

Bob Sherwin
Bob Sherwin
Chief Marketing Officer
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next sunrise:

los angeles

united states

00:00
AM
Dramatic close-up of a Mexican-American man standing in front of an American flag.
Dramatic close-up of a Mexican-American man standing in front of an American flag.
America is an Idea
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Man looking through binoculars with oversized googly eyes attached to the lenses against blue sky background
Man looking through binoculars with oversized googly eyes attached to the lenses against blue sky background
Unboring Boring
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Man in black hoodie and bandana relaxing across orange theater seats in a cinematic portrait shot
Man in black hoodie and bandana relaxing across orange theater seats in a cinematic portrait shot
The Come Up
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Lineage BeConfluential branding displayed on desktop monitor with concentric orange gradient frames and Lineage logo
Lineage BeConfluential branding displayed on desktop monitor with concentric orange gradient frames and Lineage logo
Lineage Rebrand
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Your weekly dose of inspiration from branding, culture, and art. Lightly unhinged. Never boring.
Tim Roan

“I consider myself super lucky to have worked with Shachar at Lyft. Half of everything our department submitted to award shows for two years running had his fingerprints and beautiful brain all over it.”

Tim Roan
Tim Roan
Executive creative director
— helping tech brands reach humanity — helping tech brands reach humanity
Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
Ok Google
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Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
Vintage arcade joystick with red ball top on blue and yellow striped game panel asking 'OK Google, how many colors are there in 8-bit?
Ok Google
Learn more
Light-up Teak brand billboard in a dark dramatic lighting featuring a colorful quadrant design with geometric flower patterns and logo
Light-up Teak brand billboard in a dark dramatic lighting featuring a colorful quadrant design with geometric flower patterns and logo
Teak Rebrand
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“Dawn delivered more than just a project. They helped us bootstrap an entirely new marketing function and ship its first major milestone. They were instrumental in taking us from having a product to having a company.”

Alex Scarborough
Alex Scarborough
Founder
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our services

brand identity

strategy & positioning

go-to-market campaigns

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ChowNow outdoor advertising campaign featuring billboard panels showcasing handmade food photography and brand messaging
ChowNow outdoor advertising campaign featuring four billboard panels showcasing handmade food photography and brand messaging
ChowNow Rebrand
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