america is an idea
America is an idea. One so profound it magnetizes people from all over the world. Yet, not all are welcome equally. On a daily basis, immigrant rights — and immigration itself — are threatened. These assaults on one of America’s most vulnerable populations degrade life for every one of us.
services:
collaborators:
EVEN/ODD - Content
Hello monday - web
impact:
featured in:
Redefining “American”
Lyft could no longer sit on the sidelines, knowing that a large portion of drivers are immigrants, and in dire need of our support. Together with Even/Odd and Hello Monday we took action by launching this ambitious initiative. Not only talking about the issue, but also providing thousands of free Lyft rides to dozens of immigration groups.
We helped numerous families across America get access to vital services they need, and deserve. Alongside our partner organizations, RAICES and ACLU, we encouraged Lyft users to do their part by signing up to Lyft’s “Round Up and Donate”, which led to the biggest spike in opt-ins in years.
awards:
awards:
The Digital Magazine
To house all of the content, we created a stunning interactive website. A bold and timely collection of films, photojournalism, and editorial of the immigrant culture during this current time in America.
Ellen black
From NYT to micro influncers
Working with the New York Times, we identified an opportunity for a contextual print ad in their immigration issue. We also created a masthead for digital readers.
Partnering up with The Infatuation, we hosted dinner parties for influencers at immigrant owned restaurants - - Guelaguetza in LA (Oaxacan), Garcia's Seafood Grille in MIA (Cuban), Galaza's in NYC (Druze). Additionally, members of nonprofit RAICES, shared some of the stories and battles they are facing everyday as they offer legal aid to immigrants caught in the border crossfire, who have no means to representation on their own.
The people, and their stories
Five vignettes across America revealing the resilience of the immigrant fabric of our country amidst the Trump administration's current and proposed policies.
80% of the filmmakers, photographers, and writers of this campaign identify as first-generation or immigrants –– many from the same communities profiled.
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