Ask the Google App
Google was trying to make voice search a natural, everyday behavior. Not something you sit down to do, but something you use in the moment. While walking through a city. Seeing something unfamiliar. Wondering about something and asking right away.
The challenge wasn’t access. It was getting people to actually ask.
Featured in Fast Co's Most Innovative Companies. #1 in Adweek's Brilliant Outdoor Ads.
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CAN A QUESTION GET YOU TO ASK MORE QUESTIONS?
There are so many fascinating stories hidden in our everyday life, and all you need to uncover them is to ask the right question. With the new Google App, you can ask any question on the go using Voice Search. In order to spark people’s curiosity and get them asking Google questions of their own, we posed contextually-relevant questions in all kinds of places.
questions from culture
While in OOH we spent a lot of time figuring out the right place for a question, on social we wanted to pose questions at the right moment.We used our social media platforms to create queries that were related to current cultural events or topical subjects.
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